Lenders that interact with borrowers in an app environment instead of through a traditional browser gain numerous benefits. Customer experience and retention is an obvious one – apps are sticky. But the role of data collection in-apps is often overlooked. App data can help lenders reduce application fraud, improve underwriting and increase confidence in ID verification. This panel brings together three major lenders that have all created incredible in-app experiences for their customers and will share best practices and trends what led them to it.