Bloom Launches Modern Home Equity Release Platform for 55+ Canadians

Toronto, ON, September 21, 2021 – Bloom Finance Company Ltd. (“Bloom”) announced the launch of its home equity release platform for 55+ homeowners across Ontario. Following a limited rollout in select markets through the summer, the Bloom Reverse Mortgage is now available in all Ontario markets, and will soon be available in other provinces in Canada.

A reverse mortgage is a unique financial product available to 55+ homeowners, enabling them to access up to 55% of their home value in tax-free funds. Reverse mortgages require no regular principal or interest payments, instead accruing interest over time, with the balance only payable when a borrower moves out, sells the home, or passes away. Bloom is the first fintech entrant to the Canadian reverse mortgage market, with the product historically offered by a small number of specialty banks.

“Canadians over 55 have more than $1 trillion of wealth built up in their homes, but many are retiring without enough savings to maintain their standard of living throughout their full retirement”, said Ben McCabe, founder of Bloom. “Canadians need a simple, comfortable way to access home equity as part of their overall retirement strategy.”

Reverse mortgages have historically been a niche product in Canada, despite their broad acceptance as a mainstream retirement planning tool in other markets like the UK. Rates on reverse mortgages have declined meaningfully in recent years, and in today’s rising home price environment, concerns around equity degradation have dissipated. “Attitudes are shifting around home equity release solutions, and people are rethinking the idea that a responsible retirement plan means ignoring a fully equitized home. With the rise in home prices in recent years, more and more 55+ Canadians are beginning to realize just how wealthy they are, when they consider their full financial picture.”

Bloom’s inaugural product, the Bloom Reverse Mortgage, simplifies and digitalizes the historically paper-heavy and burdensome process of unlocking equity in the home. The company plans to release a series of product innovations in the coming months to further streamline home equity access. “Our vision is to make home equity seamlessly accessible as a tool to support retirement”, said McCabe, previously COO of Canadian fintech Thinking Capital. “We believe Canadians have a right to a standard of living in retirement that is aligned with their true wealth, which by definition includes the wealth they’ve built in their homes.”


About Canadian Lenders Association 

The Canadian Lenders Association supports the growth of companies that are in the business of lending, or providing other means of credit, to small businesses and individuals by non-conventional or innovative means to exchange ideas and explore ways of improving the sector; encourage principled and professional practices by Innovative Lenders; educate the public at large about Innovative Lending; encourage individual potential borrowers to be informed about the appropriateness of Innovative Lending to the borrowers’ circumstance; and to advocate on behalf of, and represent the interests of Innovative Lenders.


About Bloom

Bloom is a Canadian company that uses technology and customer-centric innovation to deliver simple, seamless financial solutions to 55+ Canadians. The company was founded with the belief that Canadians could increasingly flourish in retirement if they looked to the wealth in their homes as part of their overall retirement strategy. Bloom’s mission is to help 55+ homeowners find financial flexibility in what should be the springtime of their lives.