The CLA’s Acquisition Roundtable brings together leading banks, credit unions, fintechs, and specialty finance companies across Canada to strengthen top-of-funnel growth across the full lending lifecycle. The group focuses not only on attracting net-new borrowers through smarter channel strategy, digital marketing, embedded partnerships, and data-driven origination, but also on driving responsible upsell, cross-sell, refinancing, credit line expansion, and new loan opportunities within existing portfolios. By addressing both new client acquisition and portfolio deepening, the Roundtable helps members improve cost of acquisition, increase customer lifetime value, and unlock sustainable growth across the Canadian lending spectrum.

Visit the CLA’s Calendar to view all upcoming Roundtables.

To inquire about joining this roundtable, reach out to info@canadianlenders.org.

Please note: it is important that CLA members do not engage, under the auspices of the CLA, in coordinated behaviors or practices that restrict competition or target competitors who are not members of the CLA. It is critical that CLA staff and CLA members abide by these guidelines which are designed to avoid not only actual wrongdoing but also the appearance of wrongdoing. To that effect, CLA members should generally refrain from sharing with each other any confidential sensitive commercial information such as pricing, capacity, expansion, business plans etc.