Neo Financial, a leading Canadian Fintech, Joins the Canadian Lenders Association

Toronto, ON — July 5, 2023 — The Canadian Lenders Association (CLA) is excited to announce that leading Canadian fintech Neo Financial has joined the Canadian Lenders Association as a new member. Neo Financial provides a modern, streamlined financial experience for businesses and consumers, with business products that include Banking as a Service and loyalty management. 

“Neo Financial will play a leadership role in our Canadian Lenders Association community.” says Gary Schwartz, President of the CLA. “We are particularly excited about Neo Financial’s Banking as a Service (BaaS) offering that will enable organizations of all sizes to offer financial services, such as payments and lending, via APIs making it easier and faster to launch their products. Speed and success in establishing revenue-generating services in-market is crucial to our member companies.”

Jeff Adamson, Co-Founder and Chief Merchant Officer at Neo Financial, said, “We are excited to join the Canadian Lenders Association. We believe that all organizations should have the ability to offer cutting edge financial tools, and our membership with the CLA will help advance the modernization of financial services in Canada.”


About Neo Financial

Neo Financial is a technology company simplifying finances through reimagined spending, savings, investing, and mortgages. Founded in 2019 by the co-founders of SkipTheDishes, Neo has raised more than $299 million in funding from top-tier investors and has been recognized as one of the top tech startups in Canada by LinkedIn. Neo is headquartered in Winnipeg and Calgary, and is backed by top investors across North America. 

Through partnerships with leading financial institutions, Neo provides members with a safe and secure way to spend (Neo CardTM), save (Neo MoneyTM), invest (Neo InvestTM), and get a mortgage (Neo MortgageTM). Neo for Business’ Banking as a Service powers financial solutions for Tim Hortons, Intuit TurboTax®, Hudson’s Bay, and their loyalty program powers over 10,000 other partners across the country. To learn more, visit


About Canadian Lenders Association

The Canadian Lenders Association supports the growth of companies that are in the business of lending, or providing other means of credit, to small businesses and individuals by non-conventional or innovative means to exchange ideas and explore ways of improving the sector; encourage principled and professional practices by Innovative Lenders; educate the public at large about Innovative Lending; encourage individual potential borrowers to be informed about the appropriateness of Innovative Lending to the borrowers’ circumstance; and to advocate on behalf of, and represent the interests of Innovative Lenders.