Exploring Open Banking Opportunities in Digital Mortgages & Building a Seamless Homebuyer’s Journey
Mortgages aren’t perfect because the experience isn’t perfect. For most Canadian consumers, the process of applying for and securing a mortgage is a convoluted, unclear, fragmented journey, one that often introduces unnecessary stress into the already stressful process of purchasing a home.
With a series of obscure A or B formulas for determining things like minimum qualification requirements at multiple stages throughout the customer journey, potential homebuyers must navigate a complex landscape of lenders and brokers, determine minimum down payment requirements, meet OSFI’s “stress test” or minimum qualifying rate, work with realtors and lawyers and ultimately settle on a mortgage lender that undoubtedly offers very little differentiation in terms of product, pricing, and experience.
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